Addition Skin Campaign
Directed and produced by Ponton, Addition Skin’s first campaign. Crafting imagery that matched the care behind their pregnancy-safe skincare while centering representation at every stage of the campaign’s processes.
Emphasizing the beauty of a well developed skin care routine through striking visuals.
Photos by Andi Rados, Video campaign DP Tyler Maynard along with 1st AC Jake Oconnor, gaffer George Hysmith, bts-Victoria Lembo.
Working closely with brand desires to inform our creative choices.
